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Assassin's Creed Shadows Trailer Receives Record Number of Dislikes

Assassin's Creed Shadows Trailer Receives Record Number of Dislikes image

Someone once said, "All publicity is good publicity." Ubisoft just tested that theory and, well, yikes.

A new chapter in the famed Assassin's Creed series has taken an unexpected plunge. The trailer for Assassin's Creed Shadows has surprisingly set a record, but it’s one Ubisoft would rather forget. Gathering a commendable 268,000 likes, it's overshadowed by a staggering 610,000 dislikes, making it the most disliked trailer in the franchise's history.

The reception wasn’t much better over at the official PlayStation channel, recording merely 15,000 likes compared to 26,000 dislikes. The trend continued as a detailed video starring the major characters of the campaign drew significant backlash too. It attracted 29,000 likes but amassed 85,000 dislikes on Ubisoft's channel, out of roughly one million views.

Ubisoft hasn’t commented on the exact reasons behind the negative feedback, but it's clear that the presentation of these two protagonists hasn’t resonated well with the audience. Whether it’s a matter of storytelling, graphics, or perhaps unmet expectations, the fans have spoken, and loudly at that.

##### As Ubisoft navigates this turbulent waters, it remains to be seen how they will address these fiery reactions. One thing is certain: Assassin’s Creed Shadows has made its mark, though not in the way the creators intended.

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